Elizabunni is a JFashion (Japanese fashion) enthusiast based in the UK, and one day she approached me to create a logotype and watermark featuring her new brand name ‘Bunnie Banshee’. It’s not everyday that I get to draw cute characters for a logo, so I immediately jumped at the opportunity. Plus, how could I say no to drawing ghost-bunnies?

The first step was to figure out how to make a ghost bunny look cute. The character Pusheen immediately popped into mind, so I started putting together a moodboard of Pusheen as well as other Japanese-inspired ‘kawaii’ illustrations before sketching some initial concepts.

The end result was a super cute character with a simple form so that it could be adapted across numerous social media platforms. A bubbly logotype was created to coincide with the ghost-bunny illustration, and a colour palette consisting of lilacs and black was chosen to compliment both Elizabunni’s pastel goth and ‘kawaii’ style.