It was time for my branding to have an update - my old one was great and had a brilliant concept but I have come a long way since then and have further developed my style. It was hard to beat, and for my new branding I focused more on the similarities in my designs to discover my "voice."
This brought to my attention that I used one particular lettering style in a lot of my work, and that's when it clicked; this was my signature. I also love experimenting with bright colours so I had a look at the ones that I used the most in my work and incorporated that into my new branding.
Travel Wedding Stationery
Wedding stationery design for my friend who was jetting off to Mallorca for her big day.
Marketing collateral and visual identity
Big Cat was briefed to create a visual identity for Cloggs (whom we’ve worked with in the past to deliver a marketing, branding and PR campaign) for their first house brand, Imogen.
I adopted a playful edge to the Imogen brand by incorporating a butterfly icon in the logo as well as a hand-lettered approach. This added a personal touch to the brand, emphasising a delicate and sincere persona.
The chosen colour palette reflected both the elegant and light-hearted nature of the butterfly – copper, pink, and black – which was used in the box packaging and product tags.