It was time for my branding to have an update, and it began like every other project but this time I was the client. How do I present myself to the world? What kind of styles do I like? Are there any recurring instances in my work?
This brought to my attention that I used one particular lettering style in a lot of my work, and that's when it clicked; this was my signature. I also love experimenting with bright colours so I had a look at the ones that I used the most in my work and incorporated that into my new branding.
Marketing collateral and visual identity
Big Cat was briefed to create a visual identity for Cloggs (whom we’ve worked with in the past to deliver a marketing, branding and PR campaign) for their first house brand, Imogen.
I adopted a playful edge to the Imogen brand by incorporating a butterfly icon in the logo as well as a hand-lettered approach. This added a personal touch to the brand, emphasising a delicate and sincere persona.
The chosen colour palette reflected both the elegant and light-hearted nature of the butterfly – copper, pink, and black – which was used in the box packaging and product tags.