It was time for my branding to have an update, and it began like every other project but this time I was the client. How do I present myself to the world? What kind of styles do I like? Are there any recurring instances in my work?
This brought to my attention that I used one particular lettering style in a lot of my work, and that's when it clicked; this was my signature. I also love experimenting with bright colours so I had a look at the ones that I used the most in my work and incorporated that into my new branding.
My friend Vi (of Vi Young) is an amazing photographer. Call me biased, but she’s so good at event photography, and one day she sent me a little message asking if I was able to do some branding for her. And the rest is history!
Marketing collateral and visual identity
Big Cat was briefed to create a visual identity for Cloggs (whom we’ve worked with in the past to deliver a marketing, branding and PR campaign) for their first house brand, Imogen.
I adopted a playful edge to the Imogen brand by incorporating a butterfly icon in the logo as well as a hand-lettered approach. This added a personal touch to the brand, emphasising a delicate and sincere persona.
The chosen colour palette reflected both the elegant and light-hearted nature of the butterfly – copper, pink, and black – which was used in the box packaging and product tags.
Annual Review Document
Illustration, animation and way-finding signs
'Routes to Growth' Document